NCDS Strategic Plan 2010 – 2012

Legislative Goals

Top Ten Objectives

Status

Date of
Last Action

Next Step

Notes

1. Significantly enhance the effectiveness of Contact Dentists and Action Team Leaders through annual training and timely communication on current issues utilizing the NCDS website, CapWiz, and other information technology. (2010)

In Progress

August, 2009

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2. Identify and establish annual
legislative priorities by January of each year

Will Begin Soon

NCDS Legislative Committee Meeting
8/28/09

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3. Following each legislative session, prepare a Legislative
Report Card or newsletter containing information regarding
the status of each proposed bill and how the legislation could have had an impact on the dental
profession

Completed for
2009

NCDS Legislative Committee Meeting
8/28/09

Legislative Report Card 2009

4. Appoint a Task Force to study current relationships between the NCDS and members of the NC Congressional Delegation in Washington, D.C. Upon completion of the study, the Task Force shall prepare and submit a report of their findings to the NCDS Board of Trustees. 

Not Yet Begun

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Membership Goals

5. Create a Membership Contact Dentist Program utilizing NCDS President-Elect

In Progress

Membership
Council Conference Call 8/5/09

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Advocacy Goals

6. Increase the number of NCDS sponsored community service projects

In Progress

8/10/2009

Presidential Appointment
of NCMOM Oversight
Committee

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7. Develop clips for YouTube. Consider offering monetary awards to student teams that develop clever video clips that advance the positive image of dentistry. (1st, 2nd, 3rd place).

Not Yet Begun

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Public Awareness Goals

8. Create a Pilot Program for Media Contact Dentist(s) to teach them how to develop relationships with local and regional media. 
~ Create a Job Description in collaboration with Mike Hoyt.
~ Begin with a Pilot Program in one district to determine effectiveness and expand to other districts if the program proves to be successful.

Not Yet Begun

Begin Pilot Program in
Fifth District

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9. Expand the NCDS Public Relations Committee (more members and greater diversity)
~ The committee will identify target market segments (internal and external) and develop appropriate public relations messages for each market segment
~ The committee will explore the possibility of using web-based marketing to appeal to each identified segment.
~ Work with Media Contact Dentists to develop and distribute timely information to the media.
~ Pursue PR opportunities with other organizations

Not Yet Begun

Awaiting Budget Approval

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10. The NCDS will maintain a
statewide advertising campaign
(TV, print, radio?)

In Progress

7/24/2009

Awaiting Budget Approval

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